Many sporting events create partnerships with brands to secure either their involvement in the event or simply their support for it. Partnerships of this type are becoming increasingly organic. 

Despite being two completely different activities, occurring at different times of the day and involving different people, there are certainly benefits to be gained when athletes take part in the daily life of businesses, especially if they are from team sports. 

Some call it the biggest sports event in the world: last February 2, the Kansas City Chiefs and the San Francisco 49ers played the 54th edition of the Super Bowl at the Hard Rock Stadium in Miami, Florida, to determine the 2019 National Football League champion. The game was followed by an estimated 100 million viewers in the USA alone, thus commanding the highest rates for half-time TV commercials: McDonald's, Amazon, Coca-Cola, Porsche, Microsoft, Google - to name but a few - paid around 5 million dollars per each of their 30-second ads.

Give your team a present and sure, they'll appreciate it in the short-term; but if you give them the gift of an unforgettable experience, they'll remember it forever!

Lisbon is the best urban tourism destination in the world, and a huge part of its charm is due to it being built along the north bank of the Tagus, a riverfront that stretches for tens of kilometres. For a runner, to run across the Tagus riverfront with absolutely no traffic is a unique opportunity.

The Clube de Futebol Os Belenenses is a Portuguese institution that now celebrates one hundred years of existence. The official celebration of the centenary took place on September 7, in the mythical Restelo Stadium, in Lisbon, where stars like Matateu, the star of the club, played and shone in the 1950s, and Vicente, who in the 1960s reduced Pélé to a regular player in two or three games between Portugal and Brazil in 1965 and 1966.