Portugal was awarded the ITB Earth Award 2019. This annual award highlights destinations with a strategy for tourism that favours sustainable development and contributes to fighting climate change and environmental degradation.
The ITB Earth Award winners were revealed at ITB Berlin, the world's largest tourism industry fair, by Green Destinations, a non-profit foundation for sustainable tourism, on March 6 2019. Portugal won "Best of Europe", recognizing the country's Tourism Strategy 2027, created and approved by the Portuguese Government back in 2017.
"We have the ambition to develop Portugal as one of the most sustainable tourist destinations in the world and this award is another step in that direction", said Ana Mendes Godinho, Secretary of State for Tourism. "We still have a lot of work to do; this award gives us even more strength to continue".