Life is made of cycles. It happens with everything and football is no exception. Generations pass on their passion for the game to new blood, as it has been for centuries. New generations come and the continue to spread the magic that enchants fans all over the world. Football isn't called the king of all sports by accident, football moves crowds!

Ahhhh... The summer, the holidays... it's easy to relax and stop physical activity altogether. We know it's challenging to combine the lack of routines with sports. Also, it's hot and therefore sports aren't much of an attractive proposition as during the rest of the year. This summer, there's also COVID-19 placing a series of restrictions and limitations on sports that make it difficult for those who wish to keep active.

Sports have always been associated with male athletes. Unconsciously or not, our collective heads drifted instantly towards athletes like Ronaldo, Michael Jordan, Roger Federer, Usain Bolt or Michael Phelps: the most medalled, the most mediatic, those who earn the most money. It's understandable. Despite this, we're now witnessing a higher interest from girls and women in the practice of sports. Therefore, there has been an increase in the number of athletes and of their quality and competitiveness.

In this time of uncertainty for the sports sector, at a moment when we don't know what tomorrow will look like, we recall with great satisfaction some of the feedback that participants of our past tournaments and events gave us about their experience in Portugal.

Portugal has amassed an impressive number of events and achievements since 2000. Investment bears fruit, we always say, and that is what we have since witnessed on the international sports scene. Portugal made strategic and vital investments to help this sector develop and bring on the results that have long been desired.

Why do many countries' governments decide to stake a share of citizens and businesses tax revenues on high-performance sports? Have you ever thought about it? If managing the common good is the highest objective, what do governments gain or what do community benefits by the sporting achievements of their best athletes?