Global Energy Race Bimbo 2017

Corporate, Running

 

21 countries, one cause. Lisbon, Portugal, was one of the cities hosting the 2017 edition of the Global Energy Race. 1500 participants walked (5 km) or ran (10 km) across Lisbon. For each kilometer, Bimbo donated one slice of bread. More than 1 million slices of bread were awarded to food banks on this day.

 

Event details

Date
September 2017

Event
10 km race
5 km walk

Entertainment
Brand activations

Nº of Participants
1 500

Participant's Nationality
Worldwide