Global Energy Race Bimbo 2017
Corporate, Running
21 countries, one cause. Lisbon, Portugal, was one of the cities hosting the 2017 edition of the Global Energy Race. 1500 participants walked (5 km) or ran (10 km) across Lisbon. For each kilometer, Bimbo donated one slice of bread. More than 1 million slices of bread were awarded to food banks on this day.
Event details
Date
September 2017
Event
10 km race
5 km walk
Entertainment
Brand activations
Nº of Participants
1 500
Participant's Nationality
Worldwide