Global Energy Race Bimbo 2018
Corporate, Running
23 countries, one cause. Lisbon, Portugal, was one of the cities hosting the 2018 edition of the Global Energy Race. 2000 participants walked (5 km) or ran (10 km) across Lisbon. For each kilometre, Bimbo donated one slice of bread. More than 1 million slices of bread were awarded to food banks on this day.
Event details
Date
September 2018
Event
10 km race
5 km walk
Entertainment
Brand activations
Nº of Participants
2 000
Participant's Nationality
Worldwide