Global Energy Race Bimbo 2018

Corporate, Running

 

23 countries, one cause. Lisbon, Portugal, was one of the cities hosting the 2018 edition of the Global Energy Race. 2000 participants walked (5 km) or ran (10 km) across Lisbon. For each kilometre, Bimbo donated one slice of bread. More than 1 million slices of bread were awarded to food banks on this day.

 

Event details

Date
September 2018

Event
10 km race
5 km walk

Entertainment
Brand activations

Nº of Participants
2 000

Participant's Nationality
Worldwide