For many people around the world, the haka is first encountered through rugby.

The image is familiar: the New Zealand team stands in formation before kick-off, players stomp their feet, slap their bodies, widen their eyes and chant in unison while facing their opponents. The atmosphere changes immediately. What might have felt like an ordinary sporting event suddenly feels more serious, more symbolic and more emotionally charged.

Yet the haka is far older and far more meaningful than a pre-match ritual in rugby.

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