In recent decades, sport has moved far beyond stadiums and scoreboards. It has become a strategic instrument of influence, diplomacy and national positioning. Governments increasingly recognise that sport is not only a cultural activity or economic sector, but a form of soft power capable of shaping international perception and strengthening global relationships.

‍ ‍

The 2026 Guinness Six Nations Championship is well underway, and this year’s edition is drawing attention for several reasons. From record viewership figures and scheduling changes to exciting on-field performances and notable developments across both the men’s and women’s competitions.

‍ ‍

Athletics, often referred to as track and field, is widely regarded as one of the oldest organised forms of sport in human history. Its roots stretch back thousands of years, evolving from basic physical tasks necessary for survival, such as running, jumping, throwing and walking, into a structured global sporting tradition enjoyed by millions today.

‍ ‍

When people think about sports events, they usually picture the action on the field: the matches, the scores, the celebrations. What often goes unnoticed is the broader impact these events have on the communities that host them.

‍ ‍