For many years, sports tourism was often associated with youth teams, elite training camps or professional clubs preparing for the season ahead. Young athletes travelled to compete internationally, academies searched for new experiences, and senior professional teams looked for high-quality facilities in favourable conditions.

In recent decades, sport has moved far beyond stadiums and scoreboards. It has become a strategic instrument of influence, diplomacy and national positioning. Governments increasingly recognise that sport is not only a cultural activity or economic sector, but a form of soft power capable of shaping international perception and strengthening global relationships.

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When people think about sports events, they usually picture the action on the field: the matches, the scores, the celebrations. What often goes unnoticed is the broader impact these events have on the communities that host them.

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Celebrating 20 years of Move Sports is, above all, celebrating a journey shaped by people, values and vision. It is about looking back with gratitude and forward with conscious, sustained ambition. I regularly tell our team that we are in the right place, at the right time, in the right activity; our success depends only on us.

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