In recent decades, sport has moved far beyond stadiums and scoreboards. It has become a strategic instrument of influence, diplomacy and national positioning. Governments increasingly recognise that sport is not only a cultural activity or economic sector, but a form of soft power capable of shaping international perception and strengthening global relationships.

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When people think about sports events, they usually picture the action on the field: the matches, the scores, the celebrations. What often goes unnoticed is the broader impact these events have on the communities that host them.

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Celebrating 20 years of Move Sports is, above all, celebrating a journey shaped by people, values and vision. It is about looking back with gratitude and forward with conscious, sustained ambition. I regularly tell our team that we are in the right place, at the right time, in the right activity; our success depends only on us.

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2025 was one of those years that remind you why sport matters. Not just for the competition, but for everything around it: the planning, the travel, the shared moments between teams from different cultures, and the quiet pride of seeing people enjoy Portugal through the game.