Around 700 participants, 39 football teams and 16 countries came together in Morocco for the 2026 P&G World Cup. We look inside an international corporate sports event combining competition, hospitality, culture, entertainment and social impact.

Corporate events have changed.

For many companies, an event is no longer just a date in the calendar. It is not simply a dinner, a presentation, a team building activity or an end-of-year celebration.